100 Years of History

Who Are Benelli?

About us

Pure passion since 1911. Benelli is this and lots more: heritage, emotion and innovation became legendary throughout more than 100 years of ground breaking models, advanced technology, victories and world-renowned riders. Elegant as well as sporting, Benelli motorcycles are created to meet the requirements of every rider, even the most demanding, and ensure the ultimate riding experience and comfort while focusing on the consumption and respect for the natural environment. This is a challenge Benelli faces up to every day as the first aim of the whole group. A Benelli motorcycle has personality to spare and is immediately recognizable for its engaging design and the unmistakable sporty looks. The most innovative design concepts are implemented in all the models of the company of Pesaro thanks to the expertise of its R&D centre, where many experts work together. In addition, Benelli counts on a widespread and efficient distribution network which covers all the national territory.

Since 2005 Benelli is part of the Qianjiang group, the largest group in China for size and manufacturing capacity in the motorcycle field. Its production reaches 1,200,000 vehicles per year and 14,000 employees work in super modern factory large as a town which is located in Wenling, about 500 km away from Shanghai. The historic brand from Pesaro broadens its horizon to the world. Benelli is ready for future challenges thanks to an approach that combines Italian genius, style and engineering with business approach and global vision of a large group like QJ. The brand new models get the DNA and the history of Benelli, celebrating original look, innovation and brand strength. Benelli wants to put the world in motion and propel its customers into the future. Benelli opens doors to past, present and future motorcycle enthusiasts thanks to brand new models with innovative designs, leading edge ambition while at the same time providing a fun-filled easy riding experience.